Analogue HQ

Analogue, a Seattle-based game console design and fabrications company has finally moved into their own Asia headquarters in the heart of Hong Kong’s busy shopping district, Causeway Bay. The boutique office of ten employees is located on the third floor of an old streamlined-art modern office building built in 1964. A corner site, the space’s facade was demolished long ago by previous tenants, and replaced by floor to ceiling shopfront glazing - allowing tenants inside a seamless view of the immediate neighbourhood’s textured surroundings of vertical neon signages, stacked shops, cafes, and office spaces which is typical of old Hong Kong urbanity.

Designed by James JJ Acuna for JJ Acuna / Bespoke Studio in collaboration with Analogue founder, Christopher Taber, the project’s aim is to be anti-tech in its overall tone, opting instead to strip the space down to its bare-shell structure and to methodically rebuild the space and form where needed. Cool-white and fair faced concrete architecture is the baseline palate while lightly oiled oak flooring in chevron, vintage and tailor-made walnut furnishings, black metals, sheer white fabric curtains, and off-white hand-made clay tiles finish off detailing where they are needed. Artist collaborations include hand-painted signage by KATOL of Start From Zero and Master WU Chi Kai of The Hong Kong neon heritage.

Design Studio 
JJ Acuna / Bespoke Studio

Design Team
James JJ Acuna, Dominic Cheung, and Alex Garcia for JJA/BS

Completion Date
December 2019

Location
Causeway Bay, Hong Kong

Floor Area
600 sqft

Client
Analogue Enterprises Limited

Artist Collaboration
KATOL of Start From Zero SFZ,
Master WU Chi Kai of The Hong Kong Neon Heritage

Site Photography
XU Liang Leon / Frontality